Problem

Blackhawk Painting, Inc., based in Vacaville, CA, website was launched 10 years ago and new painting services were losing web search rankings to competitors.

Blackhawk Painting, Inc.’s potential customers’ demographics have also changed over the years. They were looking to improve their search ranking on more specific services, like their commercial painting for gas stations. In addition, they wanted to increase their visibility in their service areas throughout Northern California.

Finally, Blackhawk Painting, Inc., was looking for a way to feature new services, completed projects and wanted a new more modern look to compete with their competitors.

Solution

Shaw Web Designs worked with Joseph, one of the partners of Blackhawk Painting, Inc., to identify what his ultimate needs were and developed a plan to meet them.

The first step was to site down with Joseph and determine what services Blackhawk Painting, Inc. provided and which of those services he wanted to highlight and increase sales for. We took his information and worked with him to expand it in order to help answer potential customers’ questions.

Working with Joseph, we designed a new look for his website that clearly highlighted all of Blackhawk Painting, Inc.’s commercial and industrial painting services industries. The new design visually shows the scope of work they can provide.

New Privacy Policy, Terms & Conditions, Disclaimer, Cookie Policy and Cookie Consent form policies were added to help Blackhawk Painting, Inc. comply with many privacy laws that have been implemented by certain states and set a foundation for changes in the future. These policies show a commitment to transparency to their customers on how they will or won’t use their data.

Blackhawk Painting, Inc.’s new WordPress website is using current commercially acceptable standards and technologies, which will allow it to adapt for many years. Their website was developed and designed to also adhere to current commercially accepted basic accessibility standards.